Essays

Writing on sustainable fishing, seafood traceability, technology tools for small business, and fisheries policy.

Pacific Cloud Seafoods: From Kodiak Docks to Kitchen Table

I started Pacific Cloud Seafoods because the commodity system undervalued the fish and the fisherman. Eight years later, the mission evolved — but the thread never broke.

Mar 27, 2026 // 5 min read

Mar 26, 2026 // 8 min read

Claude Code Tools Every Small Business Owner Should Know

Claude Code is not just for developers. Here are the specific tools and workflows that save me hours every week running a small operation.

Mar 25, 2026 // 8 min read

How I Used AI to Do My Bookkeeping

Bookkeeping nearly buried my seafood business. AI tools turned a dreaded weekly task into something I actually stay on top of.

Mar 24, 2026 // 5 min read

Claude Code Changed My Workflow

I built a Fish Cost Calculator in a weekend that would have taken me two weeks. Here is what Claude Code actually does well and where I still need to think for myself.

Mar 23, 2026 // 7 min read

Building Apps for Food Producers with Claude

Food producers need software built by people who understand the walk-in cooler, the fish ticket, and the margin spreadsheet. Claude makes it possible to be both the operator and the builder.

Mar 22, 2026 // 8 min read

AI Agents That Actually Lower Your Marketing Costs

Tools like OpenClaw and Co-work are giving small businesses agency-level marketing output without agency-level budgets. Here is what works and what is noise.

Mar 21, 2026 // 7 min read

Building My Agent Team: Larry, Andy, Mary, Hank, and Frankie

Five AI agents, each with a job. One operator learning what it means to manage a team that never sleeps. Here is how I am building an AI workforce for a one-person operation.

Mar 19, 2026 // 5 min read

Why PostgreSQL Is the Right Database for Small Operations

Your seafood operation does not need a data warehouse. It needs PostgreSQL, and probably nothing else.

Mar 17, 2026 // 6 min read

Building in Public with Obsidian as a Second Brain

Obsidian turned my scattered notes on fisheries policy, technical specs, and business plans into a connected knowledge system. Here is how I use it to run a seafood company and build software at the same time.

Mar 14, 2026 // 2 min read

The Bycatch Crisis in the Bering Sea

Millions of pounds of non-target species are discarded in U.S. fisheries every year. Understanding why matters for every fisherman and consumer.

Mar 11, 2026 // 6 min read

AI Tools That Actually Work for Small Businesses

Small businesses do not need enterprise AI platforms. They need tools that save two hours a day. Here is what is actually working in a real seafood operation.

Feb 28, 2026 // 3 min read

Traceability Is the Future of Seafood

Most seafood changes hands five or more times before reaching your plate. Traceability technology can close the gap between catch and consumer.

Feb 14, 2026 // 3 min read

The Case for Direct-Market Fishing

Community-supported fisheries and direct sales are giving small-boat fishermen a viable alternative to the commodity market. Here is why it works.

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